DamianWQText

toc =G.R.A.S.P.S=

Students will demonstrate an understanding of how media is generated to reach a massive audience with one message by preparing an advertisement for a product they create.
 * Goal:**

You are a member of an upcoming team of marketing strategists vieing for a contracted position at Bayard Marketing.
 * Role:**

Your product must specifically target people ages 16-27 and also the executive board at Bayard Marketing.
 * Audience:**

Your team is one of many who will submit their ideas and creative innovations to Bayard for consideration. Only one team's product will be selected as the winner. Not only will the winner receive a contracted position as Bayard's new graphic design department but also the winning team's product will be put into immediate production for national distribution.
 * Situation:**

The ad campaign that you create has to be made suitable for television and radio. It must have a dynamic visual presence and a professional sound.
 * Product/Presentation:**

//Presentation:// [Content: 30 Points] [Preparedness: 20 Points] [Stays on Topic: 10 Points] [Time-Limit: 20 Points] [Listens to Others Presentations: 10 Points] [Props: 10 Points] (TOTAL: 100 Points)
 * Standards (Criteria from both rubrics - product and presentation):**

//Product:// [ Attractiveness: 25 Points] [Content: 35 Points] [Originality: 40 Points] [Commercial: 20 Points] [Radio: 20 Points] [Print: 20 Points] (TOTAL: 160 Points)

=Introduction= We all see the commercials on the television, hear the ads play on the radio. Often we listen to them with a perfunctory attention, hearing only half of what is said. But then, sometimes, a commercial comes along that you recognize upon hearing the first chord of the music, or that great one liner opening and you watch it, or listen to it, with enthusiasm everytime because you just KNOW there is something special about it. You may not even like the product it's trying to sell, but it strikes a chord in you somewhere that makes it unforgettable. Now it is your turn to make just such a piece. =Task= One of the nation's largest graphic design companies has put out the call: Develop a new product for young adults ages 16-27. Determine what product you would like to create and then market. It can be anything you want, but Bayard Advertising will ONLY accept something new, creative and unique. After you determine what the product will be you must complete an ad campaign that will market this product. You are the designer. You have all of the power to make this new creation sail into the pages of history or doom it to the dark corridors of lonely and faded memory.

=Conclusion= Everyday we are bombarded with message from people we don't know. Sometimes those messages stick and we listen to that perfect stranger and perhaps care about what it is they have to say. Other times, we don't. But why? What makes us care or not? Being able to communicate effectively in todays rapidly shifting world is the critical component to irrevocable success.